I'M
Olga Vakulenko.
MARKETING SPECIALIST
As a marketing specialist with a keen interest in product development and event management, I'm driven to help businesses succeed. With expertise in digital marketing, web development, logistics, and event organization, I can provide the support you need to turn your ideas into reality.
Let's connect and explore how I can help you achieve your goals.
01 Experience
2023
MRM Germany
Content Manager
Supporting Opel Image component with images and rulesets for correct visualisation.
2020-2023
MRM Germany
Junior Data Manager Configurator
Support of the image component for Opel configurator.
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Ruleset management.
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Loading images and QA.
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Initiated and supported the development of new tools for improving the productivity of the Data Manager Configurator Team.
2018-2020
DECKROBOT
Operations Manager (Remote)
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Coordination of ProductHunt campaigns for startups.
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Operations support: reservations, fulfilling needs of the international team of software developers worldwide.
2020
Florence Classical Art Academy, Italy
Marketing and Communication specialist (ERASMUS +)
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Research of new perspectives and opportunities.
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First interaction with possible partners
2018
MALAGA ADVENTURES, Spain
Digital Marketing specialist
(ERASMUS +)
An exciting opportunity to learn more about different business culture.
As an intern, I learned how tourism business functions, but as a digital marketing and business expert I was able to contribute and introduced the company to agile methods, workflow automation and digital marketing tools.
I was also responsible for website support and SEO optimization.
On a personal level, I've got many new friends! :)
2015-2017
COLORWAY
International Procurements Specialist (CN/EU)
Responsibilities:
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Supplier research (consumer electronics and printing consumables); Negotiations with suppliers and freight forwarders;
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Placing orders into production;
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Balance keeping with suppliers and forwarders;
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Preparing documents for customs;
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Supply terms control and resolving manufacturing questions; Reclamations to suppliers.
Achievements:
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Introduced some ideas about retail packages which allowed the company to save up on freight costs around 25%, and reduced a number of damaged goods while packing and transportation process: Continuously was working on freight cost and delivery time optimization;
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Enriched company database with relevant suppliers information in a form of comparison tables.
2014-2015
2015-2016
YET NOT PLAYED
Own project in board games design
Board games allow us to forget about devices and bring us back together offline. I love playing boardgames and wanted to contribute as a marketing specialist to development process.
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Provided accurate feedback to game developers from their potential customers (normally, board games are simply tested within the developers' community).
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5 organized play sessions, around 20 games tested in several iterations for the period from 2015-2016, 3 published games and a few unpublished (unpublished - is also a result of testing).
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Arranged social network promotions, collected prototypes, hired volunteers, organized training for volunteers for each game, developed a questionnaire for tests, negotiated with festival organizers, provided testing results to the developers.
ANOTHER PHOTO
Event manger, co-founding
One of my favourite projects!
Together with the artist Aleksandr Kuzminetsky, we have organized a series of lectures and workshops about Photography as Contemporary Art tool.
I was responsible for the conceptualization, web-design, social media promotion, negotiations and structuring the classes in a comprehensive way.
The goals of the project were educational as well as to promote Aleksandr in his beloved sphere.
As a result, he was able to get attention of student photographers in Kyiv and attracted several of them for his paid workshops.
2009-2013
DTS-T, Ukraine
Marketing and International Procurement Specialist
I've been working with the company for 4 years and started from executive responsibilities such as international procurements, administrating websites, accepting calls, preparing documents etc.
In two years, after I've graduated my duties were switched to managerial ones. I was responsible for:
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new products development;
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marketing promotional tasks: retail and corporate segments; establishing and managing retail sales; online promotion planning.
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representing the company while thematic fairs as visitor and partner.
My personal achievements:
I learned that there is nothing impossible and there is always a solution. A good lesson from my manager.
I was very proud of my contribution to the fact our company was among the first to introduce a new product, not sold before at the market with high marginal cost.
02 EDUCATION
Vytautas Magnus University (Vytauto Didžiojo universitetas)
2017-2020
Master's degree in Marketing and International Commerce
Graduate research work "Identification of the mechanism of
anthropomorphism effect on consumer preference and product attributes processing through experiment replication."
Subjects taken during the studies:
Corporate Reputation Manaqement, Scientific Research Methodologies, Neuromarketing, Popular and Visual Culture, Relationship Marketing, E-marketing and E-business, Strategic Marketing, International Business, Management and Business Decisions,
Erasmus+ Exchange semester in Goethe University Frankfurt
Experiments in Marketing Research, International Issues on labour Law, The Practice of International Taxation, Value Chain in International Business
Kyiv National Economic University named after Vadym Hetman (KNEU)
2011 - 2012
Master’s degree on Advertisement management.
Graduate research work “Planning and controlling of the advertisement activity inside a company”
Special professional skills on Marketing Management (Marketing management, Financial Management, Advertising Management, Media planning, Psychology of the communications)
Kyiv National Economic University named after Vadym Hetman (KNEU)
2006 - 2010
Graduate research work: “Consumer behavior at the markets of products for the industrial use”
Basic economical and analytic skills (Macroeconomics, Microeconomics, Politology, Sociology, Economics, Economical Analysis, Political Economy, History of the Economics, Economically mathematic modeling)
Special professional skills (Marketing, Industrial Marketing, Communication Policy, PR, Product Policy, Project Management, Strategic Planning, Ergonomics)
